People Tree: "Love From Emma" - About the Project

Emma Watson announced on her official website that she will be collborating with People Tree, a fashion label that aims to promote Fair Trade and organic fashion. The press statement reveals that Emma "has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection." The collection will include fashion for both men and women. Here's some description of the line from the People Tree website:
"Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection. Not only does the collection use 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal."
Here's what Emma has said:
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project. I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."
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Harry Potter and the Half-Blood Prince DVD
December 8, 2009
US Order Now!
UK Order Now!
One Day in The Life of Daniel Radcliffe
December 15(US)/21(UK), 2009
Order Now!
People Tree's "Love From Emma" Collection
February 2010
See it Now!
Cherrybomb (Rupert Grint)
April 9, 2010
Wild Target (Rupert Grint)
April 9, 2010
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